The campaign Serve With Smile Week is dedicated to celebrating responsible dining and a endeavour to spread more smiles amongst the less privileged kids for whom one meal a day is a luxury. The week-long campaign culminates on 8th of September 2012 which is observed as the World Literacy Day.
Smile Foundation believes that proper nutrition means improvement in health, immunity to disease, concentration in study, attendance and retention in school. Lack of it has consequences in mortality, productivity, economic growth and chance to come out of poverty.
The participating restaurants decided to do their bit for the little children. A nutritious meal is an incentive not to miss school for these children and we all agree that a healthy mind resides in a healthy body. When the restaurants join hands to Serve with Smile they will ensure better nutrition, better literacy, better future and a lot more SMILES.